Hooked on a dream: the screamin' reel story
Screamin’-Reel Apparel is a family-owned business creating made-to-order designs inspired by life on the water. Fishing and spending time together as a family is at the heart of everything we do. Based in South Florida, we’re blessed with great weather most of the year, giving us every excuse to be out on the water chasing fish and making memories. Every design reflects our passion for fishing, family, and the coastal lifestyle we live every day.

Our inspiration: the call of the water
Screamin’ Reel LLC was founded on a simple yet profound love for fishing. We saw a need for apparel that truly represents the grit and glory of saltwater fishing—gear that stands up to the elements and speaks to the soul of an angler. Our designs aren't generic; they're crafted for those who demand authenticity and durability, reflecting real experiences out on the waves and in the estuaries.

More than apparel, it's a lifestyle
When you wear Screamin’ Reel gear, we want you to feel more than just comfortable—we want you to feel connected to the joy of life. Our aim is to inspire families and friends to step away from the everyday, embrace the outdoors, and create unforgettable memories. It's about enjoying every moment, whether you're reeling in a big one or simply basking in the beauty of nature.
"Our core: family, freedom, and the reel life."
At the heart of Screamin’ Reel is the unwavering belief in the power of family. It’s the driving force behind our brand, guiding us to create apparel that celebrates the bonds forged on the water and the simple pleasure of enjoying life together. We are Screamin’ Reel, and we are family.